Retailers are using a variety of unique strategies to build diaper sales. Fleming Cos., Oklahoma City, for example, is encouraging its retail customers to buy diapers on a pallet program, said Tom Rose, the wholesaler's director of category management. "We have a goal of selling 5% of all our diapers this year on pallet programs," Rose said. Buying on a pallet program enables retailers to purchase diapers at a lower cost. The retailers, in turn, can then reduce the retail price. "We are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.