Customer service shouldn't be a complicated matter. The more you invest in it, the more you'll attract shoppers. End of story. But today supermarkets are looking at customer relationships through a new lens and asking more questions. This week's edition of SN examines new approaches to building consumer connections. Stories on this topic appear throughout the magazine, designated by the “Consumer Touch Points” logo. The upshot is that retailers are embracing new insights, which include the ...

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