Traditional trade shows are under challenge. Caught between a recessionary economy and a consolidating food-distribution industry, associations are devising new formats to add value.
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.