A little more than a year ago, an incoming executive, Tony Gioia, took the helm at Southwest Supermarkets, Phoenix, after a career on the food-service and vendor sides of the industry. Southwest? By most standards, Southwest isn't a powerhouse of a company. It operates 33 stores. They average about 25,000 square feet in size. Together they generate some $250 million in annual sales. Nonetheless, it's always instructive to find out what viewpoint someone new to retailing responsibilities ...

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