ROCHESTER, N.Y -- Wegmans Food Markets here has taken the marketing of imported fruit to a new level with a colorful, full-page ad that shows its produce buyer inspecting grapes in Chile. The ad, part of a freestanding insert launched late last month, sells Wegmans as a company as much as it does peaches, plums and grapes. Indeed, one produce expert said it goes as far as you can go toward making a fresh fruit a signature product. "These [the peaches shown in the ad] aren't just peaches. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.