Dramatic change in how consumers order and receive products captured center stage in 1996. Retailers and wholesalers this year began grappling seriously with the complex question of how to reap the benefits -- and not miss out on the rewards -- promised by home-shopping programs. One clear sign of the shifting business climate was the sheer number of phone, fax and on-line home-shopping programs launched by retailers, most often in conjunction with third-party firms, to test the waters of ...

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