NEW YORK -- Citarella, the urbane purveyor of fresh seafood and upscale fresh foods with two retail stores in Manhattan, is opening a combination restaurant/to-go concept in busy Rockefeller Center this spring, the latest quasi-retail operator to join in the prepared-meals feeding frenzy. According to Joe Gurrera, owner of the company, the 1,500-square-foot Citarella To Go will focus more on building lunch daypart business, with a combination of self-service, counter and stand-up dining. A ...
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