SmarTalk Pack Cuts Chance of Shrink
lk Teleservices here is offering retailers a unique way to merchandise its phone cards: an empty package. The company gives retailers the option of ordering an empty cellophane package that can be J-hooked throughout the store. Consumers take the package to the cashier, who dispenses an activated phone card after receiving payment.
The company also offers packages that have phone cards inside. The packs can either be J-hooked or merchandised in SmarTalk's counter display.