It's Tee-Time For Alpine Lace
e beginning of a multiyear endorsement relationship between Alpine Lace here and LPGA leader Annika Sorenstam, the reduced-fat deli marketer will offer the "Alpine Lace Tee-Off to Great Taste" sweepstakes.
The contest will award two grand-prize trips to the 1999 Women's British Open in August. One trip will go to a deli customer, and another to the retail buyer from the store where the winner entered the contest. The four-day trip includes airfare for two to Milton Keynes, England, as well as hotel accommodations, car rental, $1,000 spending money and VIP tickets to the tournament. Additional prizes include Callaway golf-club sets and Alpine Lace golf shirts and visors. Winners will be selected at random on June 14.
"Annika's positive attitude and drive to succeed epitomize what Alpine Lace consumers aspire to attain -- a healthy and active lifestyle," said Jordan Greenberg, marketing manager for Alpine Lace Brands. "Her all-around positive image makes her a natural spokeswoman for our brand and role model for our consumers."
A subsidiary of Minnesota-based Land O'Lakes, Alpine Lace develops and markets a line of fat-free, reduced-fat and reduced-sodium cheese and meat products.