Nestea's New Concentrate
Just in time for summer, Nestea has introduced a new concentrate form of its iced tea.
The new Nestea Iced Tea Liquid Concentrate comes in a 16-ounce plastic bottle that allows for servings from one glass up to four quarts. Bottles are resealable and come with a measuring chart to aid in preparation.
The concentrate is available in three flavors -- lemon, raspberry and green tea with honey -- and can be used to make hot tea as well. Suggested retail price is $1.89.
New Ad Campaign for Mistic
WHITE PLAINS, N.Y. -- Mistic here has launched two new ad campaigns that include radio spots incorporating slam poetry and hip-hop with classical English poetry, and an outdoor creative focused around the street culture of New York City's Soho district using billboards and mobile trucks.
In the radio spots, different artists who have rewritten three classic English-language poems, including Edgar Allen Poe's "The Raven," read the new version using slam poetry-style language and rhythms. Jazz and hip-hop music are piped into the ad to simulate the venues where slam poetry is usually performed. The campaign supports three different Mistic beverages -- Mistic Zotics, Mistic Tropicals and Mistic Carafe.
In addition, Mistic's outdoor creative is an edgy new campaign that allows Mistic consumers to "Go Bold" by participating in unconventional challenges and a variety of activities, including confessing their boldest act, entering a slam poetry contest or partaking in a racy bikini switch.
The "Go Bold" campaign supports the entire range of Mistic products and is scheduled to take place in 11 markets across the country.
In addition to the challenges, Mistic is sponsoring a series of concerts and festivals featuring some of today's hottest bands, as well as a giveaway of a range of branded and nonbranded prizes and premiums. The promotion will be supported by radio, print and point-of-sale materials.
Sauza Adds to Tequila Line
WESTPORT, Conn. -- Sauza Tequila has introduced Tres Generaciones Plata, an ultra-premium silver tequila. The new product is an estate-grown, blue agave, silver tequila.
Sauza simultaneously rolled out a new bottle design for its Tres Generaciones Anejo with the Plata launch. Both rollouts were supported by a fully integrated on- and offline program that included trade media ads, national samplings, themed on-premise bar nights and a dedicated Tres Generaciones Web site on Sauzatequila.com and Bartendersonly.com.
A variety of POS and on/off premise materials were also available to support the rollout.
New Packaging for Briar's
SOUTH BRUNSWICK, N.J. -- Briar's USA, makers of Briar's Premium Beverages, rolled out a new 1-liter glass package for three of its pure cane sugar soft drinks: Red Birch Beer, Root Beer and Orange Cream.
These three drinks are the latest additions to the Briar's Premium Line in the new size packaging.
The company also introduced 4-pack carriers for its 12-ounce size bottles. The 4-pack is available for the same flavors as the new 1-liter bottle plus their Sarsaparilla, Raspberry and Diet Birch Beer flavors.
Lisa Kudrow for Aquafina
PURCHASE, N.Y. -- Aquafina's new ad campaign, featuring actress Lisa Kudrow from the TV sitcom "Friends," promises consumers nothing.
The new ads feature moments when "nothing" is exactly what a consumer may be looking for. The offbeat ads stress the purity of Aquafina's bottled water with the tag line "Aquafina. So pure, we promise nothing."
The campaign features five new TV spots, the first three of which were rolled out in late June.
Dr Pepper Hip-Hop Promo
PLANO, Texas -- Dr Pepper has launched a four-month tour designed to reach urban teens with hip-hop music.
The two-year-old program attempts to reach its teen audience through spontaneous street concerts and appearances at record release parties, nightclubs, street festivals, parades and retail stores.
The tour has brought hip-hop music to 11 urban settings since early last month, including New York, Memphis, Philadelphia, Detroit, Chicago, Washington and Baltimore.
It was co-sponsored by Reebok, which launched a new line of urban lifestyle clothing last month. Staffers wearing Dr Pepper/Reebok branded clothing distributed brand-identified products and promoted a drawing held in each market for two Reebok wardrobes.
The tour was publicized locally using posters and flyers at key retailers, parks, community centers and popular teen hangouts.
