Lipton Brews New Iced Teas
n Tea With Honey and Diet Peach, from the Pepsi/Lipton partnership here, are now available at retail outlets across the country at a suggested price of 89 cents to $1.09 per 16-ounce bottle.
Lipton's Iced Tea is also introducing new six-pack cases for select flavor varieties this summer at about $3.99 each.
In other news, Lipton, Englewood Cliffs, N.J., has launched Lipton Cold Brew Blend, tea bags that infuse in cold water to brew 100% natural iced tea in only five minutes. The company estimates Cold Brew saves half an hour of prep time.
Seneca Juices Add Calcium
WISCONSIN RAPIDS, Wis. -- A four-flavor family of cranberry-juice drinks with calcium started shipping to supermarkets east of Denver last month, and will be nationwide by the end of the year, according to Northland Cranberries here, which markets the Seneca brand of fruit beverages.
The line includes Cranberry Cocktail, Cranberry Apple, Cranberry Grape and Cranberry Raspberry, packaged in 64-ounce PET plastic easy-grip bottles, with a suggested retail price of $3.19 to $3.39. The new line and the brand's popular shelf-stable apple juice will be supported with a comprehensive consumer promotion program. The apple juice will also be flagged as calcium-fortified, and packaged in the same type of container.
Two New Vruits Flow to Market
SALINE, Mich. -- The maker of Vruit vegetable- and fruit-blend beverages here has introduced two new flavors of 100% fruit and vegetable juices.
Vruit Berry Veggie Blend and Vruit Tropical Blend, from American Soy Products, debut in 8.45-ounce single-serve juice boxes and 1-liter TetraPak packaging.
Both products combine a number of juices and are fortified with additional vitamins.
Arbor Mist in Summer Display
ROCHESTER, N.Y. -- Arbor Mist, Canandaigua, N.Y., has stacked up 1,000 cases of its fruit-flavored wines at the House of Bacchus, one of the largest wine and spirits retail stores here.
The summer-themed display occupies the length of the store's wall and features Arbor Mist's Swing Into Summer point-of-sale promotion, with inflatable beach balls, towels and chairs hanging from the ceiling.
All five flavors of Arbor Mist, in both the 750-ml and 1.5-liter bottles, complete the massive display, 60 feet long and 10 cases high. They are being sold in special duo-packs of two 1.5-liter bottles for $12.99 and in trio-packs of three 750-ml bottles for $9.99.
Glaceau Adds Two Products
WHITESTONE, N.Y. -- Glaceau Smart Water, vapor-distilled and enhanced with natural electrolytes, from Energy Brands here, is now available in many retail outlets, including Whole Foods Market and Wild Oats Markets, Ralphs Grocery Co., Wegmans Food Markets and A&P stores as well as Waldbaum's, Super Fresh, Food Emporium and D'Agostino.
The company recently launched two companion products, Glaceau Fruit Waters in four flavors, and Go-Go energy drinks with a blend of vitamins, minerals and herbs.