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NEWS ROUNDUP

Kings Features Natural Beef LineSuper Markets here offered special prices on its private-label line of natural beef earlier this month as part of a companywide promotion of natural foods.The 19-store chain's B3R Natural Beef line is derived from cattle raised without antibiotics, hormones, steroids or additives.Items featured included boneless sirloin steak for $4.99 per pound, down from $5.99; and

Kings Features Natural Beef Line

Super Markets here offered special prices on its private-label line of natural beef earlier this month as part of a companywide promotion of natural foods.

The 19-store chain's B3R Natural Beef line is derived from cattle raised without antibiotics, hormones, steroids or additives.

Items featured included boneless sirloin steak for $4.99 per pound, down from $5.99; and ground beef with a fat content of 10% at $3.49 a pound, down from $3.99.

Oscar Mayer Offers Fat-Free Items

MADISON, Wis. -- Oscar Mayer Foods here introduced a fat-free hot dog and four fat-free luncheon meats earlier this month.

The company said the line of fat-free processed meats is a new one for the refrigerated meat case. It will be rolled out nationally by April.

The new line, Oscar Mayer Free, includes sliced bologna, oven roasted chicken breast, smoked turkey breast and oven roasted turkey breast.

The hotdogs, which come eight to a pack, have 40 calories each. A regular wiener has 190 calories and 17 grams of fat. The suggested retail price for the 14-ounce package is $2.99 to $3.29.

The bologna has 35 calories per 1-ounce slice. An 8-ounce package has a suggested retail of $1.79 to $1.99. The three poultry items all come in 6-ounce packages of 3 1/2 servings, with a suggested price of $1.99. Each serving has 40 calories.

Oscar Mayer Foods, a manufacturer of packaged luncheon meats, hot dogs and bacon, is a division of Kraft Foods, the multinational food business of Philip Morris Cos.

Dairy Group Sets Conference

WASHINGTON -- The International Dairy Foods Association here will be sponsoring a new marketing conference, called "SmartMarketing '95," March 8 to 10 at the Stouffer Riviere Hotel in Chicago.

The conference will offer three separate program tracks -- retail, food service and strategy. It is designed for category managers and food-service directors, sales and marketing executives of retail and food-service products, as well as food brokers and market researchers.

For a detailed program and registration information, contact Lisa Heying at (202) 737-4332.

Papetti Purchases Egg Unit

ELIZABETH, N.J. -- Papetti Foods here has purchased the "Better 'n Eggs" refrigerated egg production business from Worthington Foods, Worthington, Ohio.

The "Better 'n Eggs" products have been distributed since 1991 under the "Morningstar Farms" brand and will continue to be made available through the Papetti network of companies.

Papetti markets liquid egg products under the "Table Ready" brand and numerous private labels to industrial, institutional and retail markets.

Council Pushes Lobster for Lovers

BANGOR, Maine -- The Maine Lobster Promotion Council here is touting lobster as the perfect meal for Valentine's Day. The council calls lobster a "heart-smart" choice for February, which is American Heart Month, as well as the month for sweethearts. According to the council, lobster is lower in fat, calories and cholesterol than the white meat of chicken or turkey.

The Maine Lobster Promotion Council, which consists of lobstermen, dealers and public members, promotes and markets Maine lobster worldwide.

Frank Perdue Passes the Torch

SALISBURY, Md. -- Frank Perdue, the longtime pitchman for Perdue Farms here, is handing over the spokesperson role to his son Jim.

Jim Perdue, chairman of the company, will be introduced in television, radio and print ads as Frank Perdue's "45-year project" and "greatest achievement yet."

According to the company, Frank Perdue, who has appeared in 175 Perdue Farms commercials since 1971, is not retiring.

Perdue Farms is the third-largest poultry producer in the U.S.