New Package for Celeste Pizza
a for One here is introducing new packaging that the company says increases shelf effect with consumers and delivers retailers a more efficient package size at both the shelf and the warehouse.
The new package design should make the product easier for consumers to find. It features a vibrant red color and a bold logo that "pops off the shelf." VDK Frozen Foods here, which owns the brand, says the new package allows for better use of shelf space and meets the Grocery Manufacturers of America pallet specifications. The new packaging hit retailers' shelves last month.
Three VPs Named At ConAgra Frozen
OMAHA, Neb. -- ConAgra Frozen Foods here has appointed Jerry McMillan as vice president for poultry manufacturing, a new position. He has responsibility for operations in Batesville and Clinton, Ark., and Milan, Mo. He reports to Mike Harrison, vice president for poultry operations, and is based in Batesville.
Kevin Little was named to the new position of vice president of business development, and Steven Mull vice president of the Eastern sales division, succeeding Little. Both report to David Britt, vice president of retail sales.
New Microwave Idea Backed
HARRISBURG, Pa. -- The National Frozen Food Association, based here, has endorsed a new technology for microwave ovens that should be available to consumers a year from now.
Nevin Montgomery, president of the trade group, described the new microwave operating system, called True Cook Plus+ Microwave Technology Concept, as a software package that manufacturers can use in test kitchens when they develop their products.
The product's packaging would then carry a code of two to four digits that the consumer can program into microwave ovens at home, so that the product will cook exactly as it was designed to do. The system can compensate for all the variables of cooking, such as altitude and wattage, Montgomery said.
"We see it as an opportunity. It should be a stimulus to the industry," he said. A new development such as this means that, quite likely, consumers may replace their old microwave ovens with new ones containing the True Cook Plus+ feature, so the microwave oven manufacturers would also benefit.
Fresh-Frozen Herbs Available
FORT LAUDERDALE, Fla. -- Gard'n Fresh, based here, has introduced a new line of fresh-frozen herbs. Processed with a well-proven patented process, Gard'n Fresh Frozen Herbs maintain the same taste, aroma and color as freshly picked herbs for up to 12 months, the company said.
Herbs currently available are parsley, basil, chives and cilantro, in 2-ounce containers with sprinkle tops. Suggested retail price is $1.99. The frozen herbs are in Albertson's, and will be in Winn-Dixie Stores, Fred Meyer Inc., Farmer Jack's and Kroger stores this week, said Veronique Jarry, president of the company.
