Juvenile Show Changes Dates
Juvenile Products Manufacturers Association here recently changed the dates of the 1999 Juvenile Products Show. It will run from Oct. 23 to 26, at the International Apparel Mart, Dallas, where it has been held since 1981.
Further information is available from the association at (609) 231-8500.
Little Swimmers Win Awards
DALLAS -- Kimberly-Clark here won an award from Good Housekeeping for its Huggies Little Swimmers disposable swimpants. The product received the "Good Buy" award and was named one of the best new consumer products of the past year. Little Swimmers also won a gold Edison Best New Products Award from the American Marketing Association in March.
In response to consumer demand, Kimberly-Clark here introduced a new large-size Little Swimmers, for children weighing more than 32 pounds. The company also increased the number of swimpants in small and medium-size packages to provide a better value.
Huggies Little Swimmers debuted in February of last year, as the first disposable swimpants for infants and toddlers. The company introduced the product in Canada last month, according to James Binning, product manager for child care marketing at Kimberly-Clark.
Dixie Expands Role in Charity
NORWALK, Conn. -- Dixie here, the country's top-selling brand of disposable cups and plates, celebrated the completion of its first year in partnership with the nonprofit Save the Children by announcing plans to expand the program.
Dixie began licensing 7-ounce Quick Drink cups with Save the Children in 1998. In 1999, Dixie is adding its Everyday plates, in three different sizes, to the Save the Children product line. Fort James Corp., which makes and markets Dixie products, donates a portion of the retail price of Dixie's decorated Save the Children cups and plates to the international nonprofit organization.
All the artwork on the cups and plates is original and created by children under the age of 18.
Pampers Introduces Rash Guard
CINCINNATI -- Procter & Gamble here has introduced new Rash Guard diapers and wipes, and, according to Dave Rose, assistant brand manager, the new product is performing "at or above our benchmarks."
Rose told SN that retailers have received the product enthusiastically, with Pampers' Top 20 customers taking all five sizes. Rash Guard started shipping March 9.
The national TV campaign started April 18, he said. The company held a promotional event in New York City's Central Park May 18, with Bonnie Blair, the Olympic speed skater and spokeswoman hired this year for the brand. P&G has held similar events in other cities.
Drypers Adds Private Label
HOUSTON -- Drypers Corp. here is supplying private-label diapers to Save-A-Lot grocery stores. The contract, inked March 22, will account for a significant increase in sales for 1999, the company expects.
Store-brand diapers currently represent 20% of the U.S. diaper market.
Under the agreement with Save-A-Lot, Drypers are on the shelves under the "Waddles" brand name throughout the store chain, said Michael Sewell, marketing manager for the chain, headquartered in St. Louis. Save-A-Lot is a division of Supervalu, Minneapolis.
