Northland to Buy Juice Division
orthland Cranberries has announced it will acquire the juice division of Seneca Foods Corp. for $30 million to $35 million. The agreement includes the rights to the TreeSweet, Awake and Orange Plus brand names, as well as exclusive license of the Seneca brand for all juice products.
The deal includes bottling and packaging facilities in Dundee, N.Y.; Mountain Home, N.C.; Jackson, Wy.; warehousing in Eau Claire, Wis., and a grape receiving station in Portland, N.Y. Seneca will retain its applesauce, apple chip, glaze and maraschino cherry businesses and its production facility in Prosser, Wash.
According to John Swendrowski, Northland president, the acquisition is a "natural fit with our sales and marketing efforts in the juice aisle," and ownership of the production facilities enhances "the private-label potential associated with our recent acquisition of Minot Foods Corp."
Apple Group, Brands in Fall Drive
WENATCHEE, Wash. -- The Washington Apple Commission has joined four national consumer brands in a program to boost sales of apples this fall.
The strong marketing push was developed in anticipation of a record apple harvest that is expected to exceed 100 million boxes, according to commission officials.
Joining in the promotion as manufacturer partners are Pillsbury, TreeTop Apple Juice, Marie's Salad Dressing and caramel maker Brach & Brock. The promotion offers $1 and $3 rebates -- instant and mail-in -- to consumers who purchase the requisite amount of Washington State apples.