Gibson Launches Calling Cards
y 1, Gibson Greetings here will offer greeting cards with phone debit cards for 10 minutes of long-distance calling. Card users can call a special number and purchase more time, if desired. Gibson's assortment includes eight different birthday and friendship cards. Each card combination is priced at $6.
Duracell Runs New Promo Strategy
BETHEL, Conn. -- Duracell U.S.A. here is launching a new promotional strategy that offers retailers customized promotional campaigns to fit their selling environments, customer base and timing demands.
The account-specific promotions will focus on value-added tie-ins and will carry the retailer's name to drive sales in their stores.
Kodak Reorganizes Sales Force
ROCHESTER, N.Y. -- Eastman Kodak Co. here plans to reorganize its U.S. Consumer Imaging sales force to strengthen its service to retailers who sell its photographic and consumer imaging products. The company said it will move to an innovative team selling concept, aligning its resources along key channels, classes of trade and selected customers. Under the new organization, teams will serve specific classes of retail trade as well as major accounts.
Can Strainer Available
MINNEAPOLIS -- McNaughton here has introduced the Can Strainer, a plastic device for straining the liquids from canned foods. Among its uses is straining liquids from cans of tuna and vegetables. It features a hook for grabbing and lifting off sharp-edged tin lids. The suggested retail price is $1.99
New Housewares Line Launched
OAKLAND, Calif. -- Charcoal Companion here has introduced a new kitchenware line: Bay City Housewares. The line includes the Combination Rack with Removable Vertical Poultry Roaster, which sells at a suggested retail price $17.99; Adjustable Roasting Rack with Juice Reservoir, $21.99; Roast Pan with Juice Reservoir, $24.99; EZ Reach Instant Reed Oven and Grill Thermometer, $17.99; and the Fat Separating Baster/Skimmer, $12.99.
Vegetable, Herb Garden Available
KANSAS CITY, Mo. -- Biomat here offers the Biomat, a growing mat for flower gardens, grass, herbs, vegetables and ground cover. The Biomat contains seeds laminated between two 9-inch by 9-inch square layers of fiber mulch. It will be available to supermarkets mid-March in five-square packages for $4.99 to $5.99.