'Blenders' Saucing Up Ice Cream
operators may soon be placing freezer cases in their liquor aisles to market a new alcohol-based ice cream.
According to a report that aired on WCBS-AM radio early this month, Darryl Orris, a businessman here, has developed Blenders -- an ice cream with an alcohol level of between 2% and 5%, or about the level of a glass of beer. Alcohol normally melts ice cream, but according to the report, Orris and a team of scientists have developed a new way to successfully meld the two together.
Orris could not be reached for comment.
A&P Develops Coffee Program
MONTVALE, N.J. -- The Compass Foods subsidiary of A&P here has developed a new winter customer co-merchandising program for its Eight O'Clock Coffee brand.
The "Break Away From the Same Old Grind" promotion is available to other supermarket chains that stock the Eight O'Clock brand. One of the program's two feature events encourages shoppers to purchase Eight O'Clock Coffee by rewarding them with a free 20-ounce travel mug, which is received in-store.
Sam Adams Brews Year-Round
BOSTON -- Due to popularity, The Boston Beer Co. here has decided to brew its Samuel Adams Cherry Wheat beer year-round.
Samuel Adams Cherry Wheat is a dry and delicate wheat ale balanced and sweetened with Michigan cherries. It is priced the same as other Samuel Adams permanent products, about $5.99 a six-pack.
New AriZona Colada Is Offered
LAKE SUCCESS, N.Y. -- Based on the success of its AriZona Virgin Pina Colada, Ferolito, Vultaggio & Sons here has introduced a Strawberry Banana Colada Cocktail. AriZona Strawberry Banana Colada is produced with 100% natural strawberry juice, real bananas and Coco Lopez's cream of coconut. It is packaged in a 20-ounce Western graphics bottle featuring a cowboy riding a bucking bronco, and retails for approximately $1.09 to $1.29.
Miller Pitches Black History Month
MILWAUKEE -- In honor of Black History Month in February, Miller Brewing Co. here is offering consumers free posters of star players from the former Negro Baseball Leagues, along with a sweepstakes to win a trip for two to Jackie Robinson's 50th anniversary celebration, which will be held in New York in March.
Salsa Bloody Mary Mix Introduced
FREDONIA, N.Y. -- Beverage Specialties, a division of the Red Wing Co. here, has introduced Salsa Bloody Mary to its Major Peters' brand of cocktail mixes.
It is available in 32-ounce glass bottles, which retail for $2.99, and 64-ounce plastic jugs, which retail for $4.29.
Latrobe's Craft Beers Debut
LATROBE, Pa. -- Latrobe Brewing Co. here has introduced a new line of three European-style craft beers: Latrobe Bavarian Black, Latrobe Bohemian Pilsner, and American Pale Ale.
The new beers, which retail for approximately $5.99 a six-pack, will initially be available in the New England, New York City, New Jersey, Ohio, Pennsylvania, Chicago, San Diego and Austin, Texas, markets. Latrobe is a division of Labatt USA, Darien, Conn.