Chocolate Milk Sales Increase ocolate milk increased 24% during the first-ever "Chocolate: The Wilder Side of Milk" promotion, co-sponsored by the Milk Processor Education Program here, and Dairy Management Inc., Rosemont, Ill. Nearly 2,400 retailers participated, including 584 different convenient store accounts. The six-week promotion tied feature ads and dairy-aisle displays of product to the availability of sweepstakes prizes that retailers could award to shoppers. Nearly half of the ...

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