Canfield Packaging Redesigned
erages here has redesigned the packaging of its Canfield line of soft drinks, and reformulated several of its products. The company has also added a carbonated lemonade to its product mix.
Select is supporting the relaunch of the Canfield line with a multifaceted marketing campaign that includes sampling and coupons. Select is owned by affiliates of Thomas H. Lee Co., Boston.
HealthTek Offers First Line
PATTERSON, N.Y. -- HealthTek International here has introduced Rebound, a fruit-flavored "wellness product" beverage containing 100% of the recommended daily intake of vitamins A, C and E.
Rebound is packaged in 20-ounce glass bottles and is available in Strawberry/Melon, Grapefruit/Orange, Lemon/Lime and Pink Lemonade flavors. Distribution is beginning this month in upstate New York and the Bristol, Conn., area. HealthTek International is headed by Sheldon Roesch, a former Pepsi executive.
