Gum With Crunch Is Launched Warner-Lambert's American Chicle Group here has launched Fruit*A*Burst, the latest addition to its line of new chewing gum products with crunch flavor crystals. Fruit*A*Burst will compete in the $2 billion U.S. gum category, and, according to the company, is expected to expand the category by $16 million in the first year. The new product will be supported by television and radio advertising, beginning in November. It's available in seven-stick single packs, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.