Gum With Crunch Is Launched Warner-Lambert's American Chicle Group here has launched Fruit*A*Burst, the latest addition to its line of new chewing gum products with crunch flavor crystals. Fruit*A*Burst will compete in the $2 billion U.S. gum category, and, according to the company, is expected to expand the category by $16 million in the first year. The new product will be supported by television and radio advertising, beginning in November. It's available in seven-stick single packs, ...

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