Cosmo Girl Sets Debut Issue
. here plans to launch this summer a sister publication to Cosmopolitan, called Cosmo Girl. The title, slated to go on sale June 29, will be targeted at 12- to 16-year-old females. The first issue will be dated August 1999.
The editorial content will differ greatly from Cosmopolitan in that it will not be as sexually explicit, a source told SN. Topics expected to be covered in the publication include teen health, beauty, fashion, peer pressures, social issues, school, career and personal finances. The magazine will carry a $2.99 cover price.
In other news, Hearst Distribution Group Inc., a unit of Hearst, has signed a distribution agreement with Millennium Publications Inc., Los Angeles, to represent Gamers' Republic and Millennium Presents. The agreement is effective this month.
Gamers' Republic is designed for electronic-game enthusiasts interested in reading in-depth interviews, game reviews, specific games' extensive features and other news from around the electronic gaming world.
Similarly, Millennium Presents offers readers official, exclusive strategy guides for navigating through many of the most popular video games.
Newsweek, J&J in Health Effort
NEW YORK -- Newsweek here, in conjunction with Johnson & Johnson, New Brunswick, N.J., is promoting its Women's Health for Life special issue, which is currently selling on newsstands through this month.
In conjunction with the special issue, J&J promoted a number of its health and beauty care brands and dropped 44 million freestanding inserts across the country via newspapers March 14. Discounts were offered on J&J products as well as a rebate coupon that enabled purchasers of the Newsweek special issue to get it free with the purchase of two J&J women's health products. Issue cover price is $3.50. The promotion was made available at retail through floor displays and tear pads.
Newsweek is also publishing its annual college guide and career guides in partnership with Kaplan Learning Centers. The guides give students listings of colleges and of graduate schools that are predominately in the business, medical and law fields. There also is information on careers and what students should be looking for in a job. Those guides are expected to be available Aug. 9. Newsweek will follow with its Computers in the Family special issue. The college, career and computer issues will carry a cover price of $6.95.
Essence to Go on Mall Tour
NEW YORK -- Essence Communications here, publisher of Essence, is celebrating the beauty, spirit and power of African-American women through the 1999 Essence on the Mall Tour.
The tour will begin Oct. 3 in Atlanta, go to Chicago Oct. 17 and will wrap up in the New York area Nov. 7. It is a day-long event that provides women with information on health, beauty and relationships. Essence beauty and cover editor Mikki Taylor will host this year's event.
Other celebrants and speakers include fitness guru Donna Richardson, "En Vogue" singer Terry Ellis, motivational speaker Ella Patterson, and Reverend Barbara L. King.
Sponsors for the event include Cheerios, Gillette, McDonald's, Nike, Sally Hansen, Sears and Soft & Beautiful.