Wegmans Testing Alter Ego Line Food Markets here is testing Alter Ego, a line of fruit-flavored beverages with natural botanicals, according to American Marketing Technology Group, the Buffalo Grove, Ill.-based manufacturer of the line. Alter Ego is available in four varieties: Energy Booster, a lemon-flavored drink fortified with Siberian ginseng, Fo-Ti and guarana; Immunity Extender, a blend of cranberry, apple and raspberry flavors containing the herbs echinacea, astragalus and ginseng; ...
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