Frieda's Names Two Associates rieda's Inc., the specialty produce purveyor, has named Steve Travis Midwest regional accounts manager, responsible for calling on retail trade customers in the central United States. He reports to Lyn Hughes, director of business development. Prior to this, he was regional manager for the Pear Bureau Northwest, based in Dallas; and before that, spent more than 20 years working in several divisions of Fleming/Malone & Hyde in Memphis, Tenn. The company has ...

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