Cedarlane Adds Eggplant Entree
atural Foods here announced the addition of Eggplant Parmesan with Roasted Vegetables and Sun-Dried Tomato Sauce to its expanding line of frozen vegetarian entrees. The new entree comes in a 10-ounce package that retails for $3.69.
Freschetta Spins to $80 Million
MINNEAPOLIS -- Freschetta brand, the rising-crust pizza launched in the fall of 1996 by Tony's Pizza Service here, will soon be an $80 million-plus national brand, according to Tony's. Calculations, based on data from Information Resources Inc., Chicago, and on full market distribution, which was achieved in November of last year, project the brand will reach a yearly sales figure of $80 million by August.
As reported in SN, rising-crust brands are responsible for a large part of the growth in the frozen pizza category.