Hobart Weaves Its Own 'Web'
rp., the food-equipment company based here, has launched an interactive web site providing information on products and services.
Divided into retail, food service, "News & Views," "Who We Are," service and registration sections, the site allows viewers to scroll through full-color brochures and select the one they want. Since Adobe Acrobat software is needed to view the brochures, visitors can download it for free.
Information on the company's new Bagels Away! program, a new Quantum scale/printer and a retail warewashing brochure, as well as a variety of other topics, is accessible from the site.
Hobart plans to open the site to two-way communication through links to the company in the near future.
New Bakery Video Released
MADISON, Wis. -- The International Dairy Deli Bakery Association here has released a new video, entitled "A Baker's Dozen."
Shot on location in Europe, the video focuses on bakery merchandising and offers over 140 product and merchandising ideas in 13 general categories.
Some of the categories are: Bakery as Art; Creating Buy Appeal; Grain Ideas; Half-baked Ideas; Stuff it! Peak Performers; I'll Be Dipped; Dramatic Arts; Diabetic Niche; Show-stoppers; Shell Game; Play Dough; and Home Baked.
A workbook accompanies the 20-minute slide-to-video conversion, detailing each photograph. The cost is $85 for members, $170 for nonmembers, plus shipping and handling.
Rich's, Hershey's Mix It Up
BUFFALO, N.Y. -- Rich Products Corp., based here, is partnering with Hershey chocolate to offer new mixes to retailers.
Rich's mixes for cookies and brownies will now be available with Hershey's ingredients -- such as Mini Kisses, Reese's Peanut Butter Flavored Chips or Mounds Coconut Flakes -- added in.
Rich's provides point-of-purchase promotional materials for these new products, including a freestanding display with a header card, a full-color counter or table card and preprinted bags.
