Apple Group Expands Promotion
ational Apple Institute here has expanded its annual National Apple Month promotion to include a longer promotional contest and increased prize money.
The institute sponsors the National Apple Month, which is held in October. This year the window for promotional contests, previously limited to October, has been increased to include September, October and November. Also, total cash prizes have increased from $6,600 to $10,000. "We are hopeful retailers will see the benefits of maintaining their expanded apple displays through each of the three months," said Denise Rogers, manager of the National Apple Month program.
According to the institute, the 2,600 retailers who participated in the promotion last year increased apple sales 29% during their promotional events. The institute expects sales levels to increase even more for retailers who maintain displays throughout the three-month window.
PMA Sets '95 Event Speakers
NEWARK, Del. -- Stuart Varney, economist and CNN business news editor, will be the opening keynote speaker at the Produce Marketing Association's 1995 convention and exposition, scheduled Oct. 13 to 17 in San Diego.
The convention's theme is "Charting New Horizons," and general session speakers will address topics with that perspective in mind. Varney, for example, will speak during the Sunday brunch about "Charting New Economic Horizons."
Joel Kotkin, business trends analyst for KTTV/Fox in Los Angeles and contributing editor to The Los Angeles Times, will speak at the Monday breakfast on "Charting New Global Horizons."
During Monday's lunch, Ron Archer, president of the Archer Institute, will speak on "Charting New Horizons as a Team."
Two speakers will address Tuesday's split breakfast. Kelsey Tyson, president of Spectre Group, will address the topic "Charting New Leadership Horizons." Carter Schelling, president of 3655 Inc., a corporate challenge group, will discuss "Charting New Marketing Horizons."
At Tuesday's lunch, Maddy Kent Dychtwald will focus on "Charting New Horizons While Riding the Age Wave." Dychtwald, co-founder of Age Wave Inc., will focus on the maturing market, "the age wave."
