Cheese Institute Plans PR Drive
Cheese Institute here is preparing a new public relations program designed to highlight the positive aspects of cheese.
According to the institute, the new federally mandated nutrition labels may cast cheese in a negative light by showing its fat content. The program will highlight how cheese is a good source of calcium, an important ingredient in meals and how cheese fits into an active and healthy lifestyle, according to the institute.
The program will begin with a Sept. 21 event in New York that features a chef creating different types of sandwiches with cheese, with a dietitian on hand to discuss cheese and nutrition. Similar programs will be held in Los Angeles, Des Moines, Iowa, and Birmingham, Ala.
The NCI, a trade association for manufacturers, processors and distributors of cheese, has 140 member companies.
Norbest Adds New Packaging
MIDVALE, Utah -- Norbest here has launched a new deli turkey breast packaging program with three options: Gold Label, a three-piece breast for center of the plate; Silver Label, a five- to seven-piece breast for party platters or sandwiches, and Bronze Label, multiple pieces for shaving. The company said the new packaging is more user-friendly, adds better bind and sliceability and eliminates purge.
The packages offer skinless, oven-roasted, smoked, prebrowned and whole or half breasts. They also come with safe-food handling suggestions and clearer preparation instructions, according to the company.
Norbest, with plants in Utah and Nebraska, said it is the world's largest turkey marketing cooperative.
NEDDA Schedules Fall Meeting
BRAINTREE, Mass. -- The New England Dairy-Deli-Bakery Association here will hold its fall meeting and seminar on Oct. 27 at the Raynham/Taunton Greyhound Park in Raynham, Mass.
The meeting will feature a seminar by Catherine Roberts, a freelance market research coordinator, who will speak on "Prepared Refrigerated Foods: Opportunities in Deli and Beyond."