Mike's Targets Hispanic Males d lemonade is introducing its lemon, clear malt beverage to Hispanic adult men of legal drinking age in southern California and San Antonio through new advertising campaigns. Mike's hard lemonade hits the radio airwaves with its first Spanish-language radio spot saluting "Fiestas Patrias" followed by two original, creative television spots: "Border" and "Poker," created and developed by Hispanic ad agency, cruz/kravetz:IDEAS, here. The ads were shot on ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.