Report to Go Beyond ECR nonfood report, to be issued at the Food Marketing Institute's General Merchandise and Health and Beauty Care Conference in St. Louis Sept. 25, will feature broader concepts that go beyond the Efficient Consumer Response initiative. The study, being sponsored by American Greetings here in conjunction with an FMI-endorsed nine-member retailer research council, will present findings on the impact of nonfood from integrated marketing campaigns, signs, promotions and ...

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