Report to Go Beyond ECR
nonfood report, to be issued at the Food Marketing Institute's General Merchandise and Health and Beauty Care Conference in St. Louis Sept. 25, will feature broader concepts that go beyond the Efficient Consumer Response initiative.
The study, being sponsored by American Greetings here in conjunction with an FMI-endorsed nine-member retailer research council, will present findings on the impact of nonfood from integrated marketing campaigns, signs, promotions and cross-merchandising.
"As there are so many studies now under way that focus on ECR, it seemed a moot point to do one more, and it is the reason for broadening the report's scope beyond ECR," a council official said.
Other topics in the study will include building nonfood traffic at supermarkets, the vendors' role in various categories and the effectiveness of cross-merchandising to boost nonfood sales. In addition, best practices in nonfood marketing of the top industry retailers, including those from other classes of trade, will be featured in a survey.
GE Lighting Offers Ultra Line
CLEVELAND -- GE Lighting here has introduced its new Ultra family of lighting products.
The company said the new line "features advanced technologies, delivers superior performance and meets the applicable standards of the Energy Policy Act."
The Ultra line consists of the following: Krypton Filled Reflector Ultra, the Soft White Electronic Compact Fluorescent Ultra, the Kitchen and Bath Linear Fluorescent Ultra, the Halogen PAR38 Ultra and the Linear Halogen Ultra.
The Ultra line offers a variety of cross-merchandising opportunities such as indoor and outdoor lighting fixtures, outdoor-landscape products, home decorating departments, kitchen supplies, bath supplies and checkout areas.
Looney Tunes Containers Due
ST. PAUL, Minn. -- Anchor Hocking Plastics here is introducing Looney Tunes characters -- Bugs Bunny, Tasmanian Devil, Tweety and Sylvester -- on Klear Stor and Klear Por food and beverage storage containers.
The shatterproof line includes 16-ounce, one-quart and half-gallon PET jars and a 1-gallon beverage dispenser with a dripless spigot.
