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NEWS ROUNDUP

Coca-Cola Set to Push Surge. here is launching Surge -- a "fully loaded citrus soda" -- next month.Surge is created to appeal to the active youth and young adult market and has a bold citrus taste, bright green color, low carbonation and maltodextrin, an energy-yielding complex carbohydrate.Coca-Cola aims to sample Surge to five million consumers during the product's first month, and will advertise

Coca-Cola Set to Push Surge

. here is launching Surge -- a "fully loaded citrus soda" -- next month.

Surge is created to appeal to the active youth and young adult market and has a bold citrus taste, bright green color, low carbonation and maltodextrin, an energy-yielding complex carbohydrate.

Coca-Cola aims to sample Surge to five million consumers during the product's first month, and will advertise it via radio, point-of-sale and television, including two commercials that will air during the Super Bowl.

Surge will be available in a wide-mouth 12-ounce can, a proprietary 20-ounce bottle, 1- and 2-liter bottles and through fountain outlets.

Greenfield Launches Promotion

WILTON, Conn. -- Greenfield Healthy Foods Co. here has launched a regional grocery promotion that offers shoppers a free packet of Gourmet Award Chocolate Royale instant fat-free cocoa mix. It will be inside specially marked boxes of Greenfield's Fat Free Chocolate Chip Brownie or Fat Free Chocolate Chip Blondie.

In-store floorstand displays with a riser card feature the promotion, which runs through next month.