AT&T Trek Card to Boldly Go
d, Basking, Ridge, N.J., has announced the introduction of a line of prepaid phone cards featuring scenes from the four "Star Trek" television series.
The cards, available to consumers April 1, come in 15-, 30-, 60- and 100-minute denominations, each featuring different "Star Trek" characters. Retail prices are $5.40, $10.80, $21.60 and $33.00, respectively. The cards "will be made available to all our retailers," said Howard McNally, AT&T's vice president for consumer product management, at a press conference here. The cards will have no expiration date.
Consumers can order the cards directly from AT&T through a toll-free number and, beginning March 16, on the company's web site (www.att.com/prepaidcard/).
Recognizing that most "Star Trek" fans, the likeliest buyers and collectors of the new cards, are technophiles, AT&T is also promoting the launch via on-line chat sessions with William Shatner, star of the original series.
McNally said AT&T was working on rolling out a point-of-sale activation system for its cards so retailers could display them throughout the store without fear of theft. He also held out the possibility that more cards will be added to the "Star Trek" line this summer.
Sergeant's, Speer Form Venture
OMAHA, Neb. -- Sergeant's Pet Products here and the Speer Products division of Shirlo, Memphis, Tenn., have formed Pet Logic, a joint venture that will serve as the primary manufacturing and packaging source for Sergeant's flea and tick remedies and shampoos.
The joint venture, which will be located in Memphis, "will allow us to better serve our customers and focus on growth opportunities," said Robert Scharf, general manager at Sergeant's. Only Sergeant's shampoo and flea and tick remedies manufacturing operations are affected by the joint venture.
Its distribution center in Richmond, Va., will continue to be maintained, and its treat-producing facilities in Greeley, Colo., will also not be affected.
