Skittles Revs NASCAR Team M/Mars' Skittles brand candies will sponsor a NASCAR Winston Cup auto racing team beginning with the 1997 season. The Hackettstown, N.J.-based candy manufacturer unveiled its rainbow-painted Pontiac race car Oct. 6, just prior to the UAW-GM Quality 500 auto race at Charlotte Motor Speedway here. The tie-in will generate numerous in-store merchandising activities, as the NASCAR circuit visits markets throughout the country, said Michael Murphy, president of ...
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