SoBe Site Gets A Facelift
South Beach Beverage Company's redesigned Web site, located at http:/www.sobebev.com, features a wide range of consumer interaction vehicles and high-tech graphics.
Locations on the site include the SoBe "Product Line" in which users can click on bottle icons to learn more about SoBe products; a Lizard Locator in which the user can find the nearest SoBe retailers; a complete listing of the Lizard Love Bus Tour; race dates and a photo gallery for the SoBe HeadShok mountain bike racing team; a questionnaire segment; The Cooler, a place where users can share their SoBe stories and experiences; SoBe News, a section featuring current press releases; and FAQs, a listing of the most frequently asked questions about SoBe.
The company is the maker of herbally enhanced refreshment beverages that are marketed under the brand name and distributed in the United States, Canada and the Caribbean.
Gretzky Supports Bud Lite
ST LOUIS -- Anheuser-Busch inked an exclusive multiyear contract with hockey legend and NHL Hall of Fame inductee Wayne Gretzky to serve as spokesman for Bud Light and its "Official Beer of the NHL" sponsorship.
As part of his involvement, Gretzky's likeness will appear on NHL-themed retail point-of-service items including life-sized stand-ups, table tents, counter cards and banners. He will also appear in television, radio and print advertisements.
New Bottle From VeryFine
WESTFORD, Mass. -- Veryfine Products is expanding upon the success of its new oxygen-barrier PET technology by introducing a 32-ounce VeryFresh bottle into the marketplace. The VeryFresh bottle, developed by Continental PET Technologies, is currently being used by Veryfine for its 12-ounce and 16-ounce lines of juice and juice drinks. The VeryFresh package, through a patented microthin, five-layer construction process, has been proven far superior to traditional PET packaging and equal to glass in protecting product integrity through the normal product distribution cycle.
It works by providing two active polymer barriers that absorb and repel oxygen, an enemy to juice freshness and taste. The VeryFresh package is lightweight, recyclable and shatterproof, like traditional PET.
Greek Beer From Krinos
LONG ISLAND CITY, N.Y. -- Krinos Foods here, the nation's largest supplier of Greek specialty foods, has begun importing Mythos, the only native beer of Greece.
Introduced in Greece three years ago, the light, golden beer attempts to satisfy a craving among Greeks for a "national" beer while catering to a tourist demand for an authentic, local brew when dining out. According to the company, the ale has captured close to 20% of the market since its release.
Brewed by Northern Greece Breweries and owned by Boutari winery, Mythos has a 5% alcohol content. It is sold in ethnic and gourmet stores, as well as Mediterranean restaurants across the United States.
Crazy Berry Joins Line
LAKE SUCCESS, N.Y. -- Ferolito Vutaggio & Sons has announced the introduction of Crazy Berry, the second product in the company's new Crazy Juice line. Crazy Berry combines the juices of carrots, blueberries, strawberries, raspberries and blackberries and every 8-ounce serving is fortified with 50% of the daily nutritional requirements of vitamins A, C and E.
Packaged in the new Arizona "grip" glass bottle, the orange-red color of the juice is showcased against a neck and body label depicting the fruits and vegetables found in the product.
