Super Kmart Sets POS Coupons e will roll out in-store electronic couponing to all its 87 supercenters in the next two months. The system, provided by Catalina Marketing Co., St. Petersburg, Fla., has been used widely among supermarket retailers but the Kmart introduction marks its entry into the supercenter arena. Joe Bullara, divisional vice president of food marketing for Super Kmart Centers, said the program is expected "to add value to our shoppers as well as our vendor partners." ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.