Skip navigation

NEWS ROUNDUP

Ahold Expanding Its Lifestyletion of Lifestyle, Ahold's new in-store publication, will be even larger than the first, according to Marketing Management.The magazine, developed for Ahold here by Forth Worth, Texas-based Marketing Management's publishing department, is consumer-focused, featuring articles on beauty care, travel, child care, pet care and health and fitness. Based on feedback from the

Ahold Expanding Its Lifestyle

tion of Lifestyle, Ahold's new in-store publication, will be even larger than the first, according to Marketing Management.

The magazine, developed for Ahold here by Forth Worth, Texas-based Marketing Management's publishing department, is consumer-focused, featuring articles on beauty care, travel, child care, pet care and health and fitness. Based on feedback from the first issue, recipes and health/nutrition articles are favorite departments.

ACNielsen to Track Organics

SAN FRANCISCO -- Spence Information Services here and ACNielsen, Stamford, Conn., have partnered to track sales of natural and organic products in supermarkets.

The program, ACNielsen Scantrack: Spins NaturalTrack, combines point-of-sale purchase information from ACNielsen's database with Spins' Natural Products Categorization. The companies said Spins will provide marketing information to the natural products industry.

Shoppers Read Labels: Study

PRINCETON, N.J. -- Fifty-four percent of shoppers "almost always" read the Nutrition Facts label when buying packaged foods for the first time, according to a new survey by Princeton Research Associates here.

The first thing shoppers focus on is fat content, followed by the number of calories and the amount of sodium. About 25% of shoppers have made a decision in the past six months to stop or start buying a food product because of information they read, according to the survey, prepared for the Food Marketing Institute, Washington, and Prevention Magazine.

Further, shoppers are not impressed with products containing the fat substitute olestra. Only half, or 50%, of survey respondents had heard of olestra. Of these, most said they would not use products containing the fat substitute. Six in 10 shoppers aware of olestra thought it would be likely they would experience detrimental side effects from eating olestra.