DRYPERS ADDS ANTIBACTERIAL ITEMS
expanded its baby care line with two new antibacterial products.
Drypers Supreme Diapers with Germ Guard and Drypers Antibacterial Baby Wipes with Germ Guard hit retailer shelves last month. The new products, which a company news release describes as a response to consumer trends, will complement the existing line of diapers, training pants and wipes.
"Once again, we've sought out parents and asked them what they want in diapers and wipes," said Terry Tognietti, president of the company. "Our new products reflect parents' desire to attack germs and keep diapers staying fresh."
Research conducted by the company pointed to increased consumer demand for antibacterial products, and a survey of consumers indicated a strong interest in buying diapers and wipes that contained an antibacterial treatment.
The new diapers incorporate features of Drypers' aloe vera product, including breathable sides.
QUESTECH DEBUTS NEW BOTTLES
TAMPA, Fla. -- Questech International here introduced two new products at the Juvenile Products Manufacturers Association show in Dallas last month.
Wee Care Microwave Bottles change color at 105 degrees, warning that the contents are too hot for baby.
The other new item is a refrigerator magnet containing vital information about emergency procedures if a child is choking or not breathing. Placing the magnet on a central spot like the refrigerator keeps this information handy for parents and other caregivers.
ENFAMIL POWDER PACKETS BOW
EVANSVILLE, Ind. -- Mead Johnson Nutritionals here, the maker of Enfamil infant formula, has introduced Enfamil Easy One Powder Packets.
They are the first premeasured, single-serving powder packets of infant formula available in the United States that pour easily into the neck of a typical baby bottle, according to the company.
Easy One Powder Packets are available nationally in Enfamil With Iron, Enfamil Low Iron, LactoFree and ProSobee. The suggested retail price of Easy One Powder Packets is $7.99 to $8.39 for a carton of 18 packets of the iron-containing varieties, and a carton of 16 packets for LactoFree and ProSobee.
BABY FAIRES ROLLING ALONG
CHICAGO -- Children's performances and baby derbies were some of the highlights of the second annual Chicago Baby Faire, presented by Babies 'R' Us Nov. 7 and 8.
The event was held in the 140,000-square-foot Rosemont Convention Center, Rosemont, Ill. Baby Faire Inc., based in Winchester, Mass., produces the fairs and has been doing so for seven years.
The main sponsors of the Chicago show were Babies 'R' Us, a division of Toys 'R' Us; Jewel-Osco supermarkets; Gerber Products Co.; Carnation Baby Formula; TJMaxx; and American Baby magazine.
More than 150 exhibitors provided prospective parents and young families with the latest in child care and parenting information and services, the newest products for infants and toddlers, many interactive children's exhibits and free product samples. Thirty children's performances were held on the main stage and Baby Derbies were held every hour. More than 500 infants raced.