Miller to Cut 500 Positions
ed to become more competitive, Miller Brewing Co. here said it will reduce its salaried workforce by about 500 positions on Nov. 16. About 350 of the positions will be from Miller's headquarters here. The rest will be from other company locations.
Yoo-hoo Heralds Mix-Up Line
NEW YORK -- Austin, Nichols & Co. here has introduced a new line of Yoo-hoo Mix-Ups flavored chocolate-based drinks to its flagship Yoo-hoo Chocolate Drink.
Initially available in Chocolate-Banana, Chocolate-Mint, Chocolate-Coconut and Chocolate-Raspberry flavors, the line is packaged in 15.5-ounce wide-mouth glass bottles that retail between 79 and 99 cents. Like the original, the Mix-Ups are 99% fat free, 99% caffeine free and 100% cholesterol free.
Mistic Springs Rain Forest Line
WHITE PLAINS, N.Y. -- Mistic Brands here is working to save the rain forest with its new eye-catching line of Mistic Rain Forest Nectars.
Introduced in late summer, the line of all-natural fruit drinks contains over 20% juice and is available in Strawberry Banana, Orange Passionfruit Guava, Papaya Mango and Pineapple Peach flavors. The line is packaged in 11.5-ounce cans featuring high-impact graphics of rain forest birds against a tropical flora background.
The graphics have also been incorporated into all Mistic Rain Forest Nectars point-of-sale materials, including pole toppers, counter cards, static cling decals, shelf talkers and product brochures.
For each can of Mistic Rain Forest Nectars purchased by consumers, Mistic makes a donation to the Nature Conservancy's "Adopt an Acre" program that will protect 5 square feet of Latin American rain forest.
Brooklyn Offers Brazilian Soda
BROOKLYN, N.Y. -- Brooklyn Bottling Corp. here has introduced Antarctica Guarana, Brazil's best-selling and original 100% natural full-flavored guarana soda, to American shores.
According to Brooklyn Bottling, unlike Pepsi's test Josta soft drink, which is a blend of flavors, Antarctica Guarana is flavored solely from the sorbilis-variety guarana berry found in the Amazon Rain Forest. In their raw form, the berries have twice the caffeine of coffee, and offer a different taste to each drinker.
Distribution began last month along the Eastern Seaboard. Antarctica Guarana is available in 20-ounce and 2-liter PET bottles, in regular and diet versions. A 20-ounce bottle retails from $1 to $1.25.
