Konica Offers Super Saver Packs
ica Photo Imaging here has launched a fourth-quarter Super Saver Six Pack promotion, a buy-four-rolls-get-two-free offer of its VX color-print film, to run through January 1999. The offer also includes a $4 manufacturer's rebate.
"We've always had tremendous success with our multipacks and rebate programs," said Paul Gordon, vice president, marketing and corporate communications. The promotion gives consumers "an incredible value, particularly at the time of year when film purchases are at their highest."
The Konica Super Saver Six Packs are priced at about $15 for 24-exposure, 200-speed film and $16 for 400-speed film. Those prices drop to $11 with the rebate.
Energizer Debuts New Bunny Ads
ST. LOUIS -- A new Energizer Bunny TV campaign launched last month, with spots featuring a pit crew faced with the challenge of maintaining his vital parts -- drumsticks, flip-flops and sunglasses -- while keeping up with his faster-than-ever pace.
The campaign will run on national broadcast and cable networks through 1999, along with a complementary print campaign.
The TV campaign is part of Energizer's $150-million global launch of its Advanced Formula batteries, which were unveiled in May. The launch extended Energizer's presence in the fast-growing high-drain category, a market that manufacturer Eveready Battery Co. says accounts for over 20% of AA and AAA alkaline battery usage.
Noritsu America Enters 20th Year
BUENA PARK, Calif. -- To celebrate the 20th anniversary of its U.S. operations, Noritsu America Corp. here will host a customer appreciation program with open houses in its regional facilities, some of which will run into 1999.
The open houses are designed for the company's retail accounts to learn about the latest photo-imaging technology, said Michael Lammers, marketing manager.
The company is also running a grand-prize sweepstakes for a trip for four to Florida, Hawaii or Colorado (a skiing trip), worth $7,500.
Noritsu will also conduct telephone interviews asking retailers to rate past performance and give their future preferences. In addition, the manufacturer will generate a series of customer mailings to probe retailers on their imaging applications, their best-selling products and features, equipment benefits and what they would like to see in future equipment.
EKCO Posts 3rd-Quarter Results
NASHUA, N.H. -- EKCO Group here reported net income for the third quarter ended Sept. 27 of $3.6 million, or 17 cents per diluted share, compared with $4.5 million, or 22 cents per diluted share, a year ago. Revenue for the third quarter increased by 8.8% to $89.1 million, (including sales of $9.1 million from EKCO's new subsidiary, Aspen Pet Products), compared with revenue of $81.9 million for the same period last year.
Malcolm L. Sherman, EKCO Group chairman and chief executive officer, said performance of the company's basic kitchen tools and gadgets business, which negatively affected the third-quarter results, "has improved in recent weeks."