NHL Chooses Ice Draft Beer al Hockey League here has named Ice Draft from Budweiser as the Official Beer of the NHL. The multiyear agreement with St. Louis-based Anheuser-Busch was made effective this month and includes exclusive sponsorship rights and signs for Ice Draft, as well as the exclusive rights to use team logos in Ice Draft advertising, merchandising and point-of-sale materials. Anheuser-Busch also gains exclusive marketing rights to the NHL shield, All-Star Game logo and ...
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