Fresh Express to Show Display
Express Farms here is introducing a customized merchandising case display at the Food Marketing Institute's annual convention in Chicago this week. Designed to organize the fresh-cut display case and create a more appealing shopping environment, the system combines three elements, according to the company. These include an overhead category sign, segment signs to show different salad product lines, and channel strips and shelf dividers to aid consumers in finding specific products.
The materials are designed to provide retailers with the ability to group salad segments, identify segments for consumers, price items clearly for sale, use point-of-purchase materials and shelf talkers, conduct shelf management based on item velocity, strategically place high-margin items and set products on a consistent schematic.
Fresh Express has different merchandising packages to fit various case types.
Organic Salad Topper Offered
SAN JOSE, Calif. -- R.W. Garcia Co./Santa Cruz Fine Foods of San Jose has introduced "Salad Eatos," a salad topper made from organic whole grain corn.
Salad Eatos are low in fat, according to the company. Four flavors are available, chili & lime, sun-dried tomato & basil, garlic parmesan and lightly salted. Salad Eatos are best merchandised in the produce department or natural foods section, said the company. They are available in 4-ounce packages, and the suggested retail is $1.99 each.
Horticulture Event to Flower
MIAMI BEACH, Fla. -- Amsterdam RAI is sponsoring GrowTech 96, the International Trade Exhibition and Conference on Horticulture, Sept. 8 to 10. The conference, which will be held at the convention center here, is designed to enhance the opportunity for the export and import of horticultural methods and materials between North America, Latin America and the rest of the world. The conference will be conducted in English and Spanish.
Topics to be covered include analysis of the U.S. and Canadian produce and floral markets, finding the right business partner and managing cross-cultural relationships, and enhancing production through biotechnology, among others.
