Favorite Brands Set for Yule
vorite Brands International, based here, has announced an expanded program for its Christmas candies, consolidating the lines of its Farley's and Sather's brand businesses. The consolidation should make it easier for the trade to plan its seasonal fare, the company said.
According to Dick Raish, marketing director/seasonal, the new graphics and clean, crisp designs on Farley's bags and tubs of Christmas candy will capture consumers' attention. The new packaging features snowmen, green trees and twinkling stars against a dark blue night sky.
The "fat-free" message -- a key benefit of nonchocolate candy -- remains an important reference on the new packaging. The Farley's and Sather's logos are prominently displayed, providing strong brand identification. To build consumer confidence, the back panel of each package carries a Quality Guarantee and the Favorite Brands address. Raish said Favorite Brands is offering some of its most popular varieties of candies in special holiday assortments or packages this year for the winter season, including: Christmas caramels (14-ounce bag), featuring a vanilla and chocolate assortment; Christmas Fudgies (14-ounce bag) wrapped in gold-colored foils; and Holly Jolly Fruit Snacks, available in a new 18-ounce laydown bag and a 9-ounce box.
Concord Candy Stampers Debut
TORONTO -- Concord Confections Inc. here has introduced Candy Stampers, multicolored stampers made of fruit-flavored candy.
Kids simply lick the Candy Stamper images and get the picture on notebooks, birthday cards, lunch bags, drawings and other artwork, and even on skin. Candy Stampers can be used dozens of times.
Candy Stampers feature eight images in an assortment of seven flavors. The initial launch offered a range of bug images. They are sold in eight-piece blister card packs, with a suggested retail price of 99 cents. The blister cards are shipped in colorful 12-unit counter display trays and may also be merchandised on peg-board racks.
Concord Confections says it is the largest gumball manufacturer in the world, producing more than 25 million gumballs a day. Its main product is Kid Gumball. It also makes Tear Jerkers, a sour gumball, and Tongue Splashers.
Peter Pan Is Flying Into Stores
PHILADELPHIA -- Frankford Candy & Chocolate Co. here has teamed with ConAgra's Hunt Wesson, Fullerton, Calif., to offer Peter Pan Peanut Butter Cups. The bite-size chocolates are filled with Peter Pan peanut butter.
Packaging features the Peter Pan character and a jar of Peter Pan peanut butter on a bold red background. The individually wrapped cups are available in 8- and 12-ounce window bags and 20-pound bulk cases. The 8-ounce bags have a suggested retail of $1.99 to $2.29, while the 12-ounce bags have a suggested retail of $2.49 to $2.99.
Dr Pepper Meets Jelly Belly
FAIRFIELD, Calif. -- Herman Goelitz Candy Co. here has entered into a licensing agreement with Plano, Texas-based Dr Pepper/Seven Up to produce Jelly Belly beans made from the same concentrate used to produce the Dr Pepper brand of soft drink.