Cruise Into Summer With Country Time Lemonade
s teaming up with Schwinn for a summer promotion to run June through August. Consumers can enter to win a Schwinn Cruiser Classic Four bicycle by completing an in-store entry form.
Last year during the Country Time/Schwinn summer promotion, Country Time volume in convenience stores jumped 4.5%, while large grocery store sales rose 4.4%.
"Get Hooked" on A&W Root Beer This Summer
PLANO, TEXAS -- A & W Root Beer is offering consumers the chance to win a 16-foot boat, complete with outboard and trailer package.
Currently, consumers can enter to win one of five boat prizes by looking inside specially marked 12-packs of A & W Root Beer and Diet A & W Root Beer for a sweepstakes entry form.
To reward consumer loyalty, every promotional 12-pack will feature a 55 cents off net purchase coupon good for one 12-pack, two 2-liters or two 3-liters of A & W Root Beer or Diet A & W Root Beer.
Point-of sale material for the "Get Hooked" promotion includes sign poles and shelf-talkers.
Clearly Canadian Enters Licensing Deal With Reebok
VANCOUVER, B.C. -- Clearly Canadian Beverage Corporation here recently signed a licensing agreement with Reebok International and certain of its affiliated companies to manufacture, distribute and sell an innovative new beverage for distribution in the United States, Canada and the Caribbean.
The license agreement is for an initial term of three years with three two-year renewal terms.
Clearly Canadian will pay Reebok a royalty based on a percentage of net sales of the Reebok branded beverage.
Sundrop Offers Teens Chanceto Win Jeep Wrangler
PLANO, TEXAS -- The citrus soda Sundrop is targeting a teen audience with the chance to win a 2001 Jeep Wrangler during the brand's summer promotion.
Consumers may enter to win a Jeep Wrangler by visiting special Sundrop displays at participating retailers.
Additional premiums will be made available to retailers, such as gift certificates -- redeemable for compact discs, videos and cassette tapes -- and inflatable lounge chairs with Sundrop graphics.
The promotion is being supported by point-of-sale materials, including sign poles and shelf-talkers.
California's Coast Celebrated Through Promotion
MONTEREY, Calif. -- Robert Mondavi Coastal wines latest in-store promotion celebrates the unique Monterey climate that makes the region a year-round gardener's paradise. Robert Mondavi Coastal has partnered with Earthbound Farm, the manufacturer of Colavita Olive Oil as well as a producer of organically grown produce, for a spring promotion.
Through June, consumers are encouraged to make their own Monterey gardener's table at home with point-of-purchase materials such as shelf-talkers, brochures and bottle neckers.
Retailers can also create excitement with the Monterey Gardener's Wheelbarrow. Designed to hold 25 bottles of wine, the wooden wheel barrow features an iron wheel that can be dressed with spring herbs and flowers.
