New 7-Up Formulation Set est-ever" 7-Up will hit store shelves Jan. 1, and will be supported by an ad campaign breaking Jan. 26, said officials at Dr Pepper/Seven Up here. The new 7-Up uses a unique process that is said to extract the lemon and lime oils better. The level of sweetness and carbonation has not changed. The improved 7-Up will sport new packaging with lemons and limes superimposed on the traditional red dot. The tag line "Crisp, Clear, Refreshing Taste" will replace "The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.