New 7-Up Formulation Set
est-ever" 7-Up will hit store shelves Jan. 1, and will be supported by an ad campaign breaking Jan. 26, said officials at Dr Pepper/Seven Up here.
The new 7-Up uses a unique process that is said to extract the lemon and lime oils better. The level of sweetness and carbonation has not changed.
The improved 7-Up will sport new packaging with lemons and limes superimposed on the traditional red dot. The tag line "Crisp, Clear, Refreshing Taste" will replace "The Uncola" found on the current packaging.
Superoxygenated Water Ready
ISLAND PARK, N.Y. -- O2 Water, a start-up firm here, has signed a licensing agreement with Naples, Fla.-based Life O2 International to market a superoxygenated bottled water in the United States.
Life O2 International owns the patent rights to the process that can enrich water with up to seven times more oxygen than is normally found in water.