New 7-Up Formulation Set est-ever" 7-Up will hit store shelves Jan. 1, and will be supported by an ad campaign breaking Jan. 26, said officials at Dr Pepper/Seven Up here. The new 7-Up uses a unique process that is said to extract the lemon and lime oils better. The level of sweetness and carbonation has not changed. The improved 7-Up will sport new packaging with lemons and limes superimposed on the traditional red dot. The tag line "Crisp, Clear, Refreshing Taste" will replace "The ...

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