General Mills Launches Cereal lls here is introducing a new cereal, French Toast Crunch. It will ship Oct. 21 at a suggested retail of $3.39. The cereal, which will be available in 15.75-ounce packages, is a franchise extension of Cinnamon Toast Crunch, which debuted in 1984. General Mills will spend more than $30 million to launch the product. P&G Testing Its Olestra Chips CINCINNATI -- Procter & Gamble here is testing new Fat-Free Pringles, which are made with the controversial ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.