Pathmark To Launch ValuLink
ark Stores here last week said it has launched the ValuLink CRM program provided by Catalina Marketing, St. Petersburg, Fla.
The new program is aimed at expanding Pathmark's existing Advantage Club Card loyalty program. ValuLink is designed to give the retailer more ability to interact more personally with their customers through targeted e-mail programs.
ValuLink will allow Pathmark to develop an E-Vantage Xtra$ Club that will provide members with special savings.
Under the E-Vantage program, customers will be able to join the club online. Customers will then receive Pathmark branded e-mails with special club savings that are targeted and based on their actual purchase patterns.
"We have seen the impressive results that ValuLink has achieved in customer recruitment," said Margaret Bigley, director of marketing for Pathmark.
Publix Won't Accept Interlink Debit Cards
LAKELAND, Fla. -- Officials at Publix Super Markets said that starting Saturday, Oct. 13, they will no longer accept Visa's Interlink-brand debit cards.
Publix officials said they won't take these cards due to a 47% hike in fees Visa charges Publix for each transaction.
"We are taking this action with our customers' best interests in mind," said Publix spokesman Lee Brunson. "We will not pass on these unreasonable price increases to our customers." Publix will continue to accept payments from other debit cards.