Pepsi Tests New Multipacks Cola Co. here is test marketing two multipack innovations. In supermarkets in San Antonio, Pepsi is testing the Zip Pack -- an eight-pack of 20-ounce Quick Slam bottles held together with flexible plastic that "unzips" when its built-in loop is pulled. The company's Pepsi, Diet Pepsi and Mountain Dew lines soft drinks are being offered in the Zip Pack. In BJ's and Costco warehouse club stores in Massachusetts, Pepsi is testing the biggest paperboard multipack in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.