Shoppers are interested in purchasing healthier groceries, but they also want these products to be affordable and taste good, an SN consumer survey reveals. When asked about the importance of fat content in foods, 47% of 1,000 consumers polled said it was somewhat important when deciding their food purchases, and 39% said fat content was very important. Only 14% said fat content was not a consideration when purchasing food. The survey was conducted for SN by America's Research Group, ...

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