The Joint Industry Coupon Committee, led by the Grocery Manufacturers of America and in conjunction with the Food Marketing Institute, both based in Washington, is recommending a voluntary, industry-standard extended UPC code to make coupon practices more efficient. The code would allow manufacturers to collect data on expiration dates and target coupons to specific customers. It also would help retailers boost front-end efficiencies because cashiers would no longer have to manually key-in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.