GRILLING PROMOTION DELIVERS RESULTS pated in the 2002 Summer Grilling promotion, conducted by the National Cattlemen's Beef Association, saw fresh beef sales more than double compared to overall fresh meat sales. According to an analysis of the results, participating stores posted a 2% increase in beef sales during the 15-week campaign, while total fresh meat sales grew less than 1% during the same period. Retailers in the seven participating markets reported incremental sales of beef ...

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