New Size Bags of Organic Ground Coffee
Coffee Co. here recently introduced new 12-ounce ground bags of its coffees, including French Roast, Java Love, Gorilla Decaf, Breakfast Blend and Zen Blend. They represent an extension of the 2-pound and 2-ounce packages previously offered.
The 12-ounce ground bag has a "freshness valve" that allows the company to pack the product warm from the roaster, sealing in flavor and aroma, said Mike Carlin, senior vice president of sales.
Organic Coffee also offers two Fair Trade-Certified coffee products: "Fair Trade French Roast" and "Fair Trade Breakfast Blend," as well as a variety of flavored, decaffeinated, blended and single-origin coffees in 12-ounce and 2-pound ground and whole-bean packages. A portion of the proceeds from all Organic Coffee Co. sales is donated to environmental organizations.
Allegro Coffee Issues Price Clarification
THORNTON, Colo. -- Earlier this month, Allegro Coffee Co. reported that Ernst & Young performed an audit on its green coffee prices. The release stated a comparison of its weighted average green coffee price, including fees and taxes, to the internationally recognized fair trade price. The comparison should have also included Allegro's weighted average price excluding fees and taxes. Allegro Coffee Co. is a wholly owned subsidiary of Whole Foods Market, Austin, Texas, and is sold in those stores.
Between Jan. 1 and June 30, 2002, Allegro's weighted average price per pound paid to farmers and cooperatives excluding fees and taxes was $1.47 for sustainably grown, specialty coffee, and $1.46 per pound for certified organic coffee. This is, on average, between 5 cents and 21 cents per pound above the internationally recognized fair trade price for specialty and organic coffee, the company said in a statement.
Apple & Eve in 'Blue Sky' Label Redesign
PORT WASHINGTON, N.Y. -- The first major label redesign in nearly a decade brings Apple & Eve juices a brighter, bolder and more natural look to further define the brand, the company said.
Using bright blue skies, succulent-looking fruits and the "polishing up" of the trademark bitten apple in their logo, Apple & Eve believes it has given a fresh new look to its products.
The labels were redesigned by Bachner & Co., New York, which has been working with Apple & Eve for 12 years.
The new label design will be seen first on Apple & Eve's Cranberry Blends and Apple Juices, on 64-ounce bottles, 200-milliliter juice boxes and 96-ounce club store products. In addition, the new "blue sky" labels will also help create a graphic platform for future advertising and marketing activities being planned by the company.
Miller Lite Has New Logo
MILWAUKEE -- Miller Brewing Co. this month unveiled a new logo that reflects what it calls the brand's new spirit and a comprehensive marketing plan to deliver it to consumers.
Available nationwide by the end of this month, all bottles, cans and promotional materials will sport a "fresh and modern" blue Miller Lite logo, replacing the former silver-and-gold one. The new label realigns the slant of the lettering and lightens it several shades from its former navy blue. The "True Pilsner Beer" logo is slightly smaller and of a more elliptical shape, and appears on the neck as well as on the face.
The brand's new visual identity was seen in several new editions of the Miller Lite "Storytellers" advertising campaign earlier this month.
Consumers will also see a national print campaign in popular magazines such as Maxim, ESPN the Magazine and the Sports Illustrated Swimsuit Issue, which will include a Miller Lite calendar.
Miller Lite won its third gold medal in the American-Style Light Lager category at the 2002 World Beer Cup tasting competition, as well. Miller Lite lags behind Bud Light, the top-selling beer in the world, brewed by Anheuser-Busch.
Milwaukee-based Miller Brewing Co. is a wholly owned subsidiary of SABMiller, London.
Bev Zone added to Worldwide food expo
CHICAGO -- Sponsors of the Food, Dairy & Beverage Exposition at Worldwide Food Expo are planning a new "Bev Expo" Zone for this year's event, to be held Oct. 29 to Nov. 1 at McCormick Place, here. In addition, the Bev Expo Zone will serve as a precursor to a new show in 2004 in Tampa, called "Bev Expo and Food Tech Innovations 2004," according to its producers.
For 2003, IBWA's Bottled Water Pavilion will be a centerpiece of the Bev Expo Zone, which will also put a strong focus on innovations surrounding beverages of all kinds, including non-carbonated beverages like juices and New Age drinks. Packaging, processing, sweeteners, ingredients and vending are just a few areas of focus in the Bev Expo Zone.
The addition of IBWA is already bringing to Expo the fastest-growing segment of the beverage industry: bottled water.
"We're seeing tremendous interest in the new Bev Expo Zone, and think it will be one of our fastest growing exhibit areas," said Charlie Bray, president of the International Association of Food Industry Suppliers, McLean, Va.
The Food, Dairy & Beverage Exposition is sponsored by the International Dairy Foods Association, IAFIS and IBWA, and is co-located with the American Meat Institute's International Meat, Poultry & Seafood Exposition.
